Tailoring and old knitwear, Tokyo backstreets at dusk.write to me
Okamoto Shōgo
For brands
Media kit
Readers who care about cut and cloth, mostly in Japan and across East Asia.
- Instagramfollowers
- 41K
- TikTokfollowers
- 12K
- Email listsubscribers
- 2,900
- aged 25–34
- 57%
- in Japan
- 68%
Worked with
- Komoro Tailoring
- Aoyagi Knitwear
- Daimon Outerwear
work
Recent looks
Cream knitwhite studio brand day 
Turned collaroutfit detail, evening 
Blue hourwet pavement at blue hour 
The fittingfitting, Daikanyama 
Showroom eveningshowroom evening, Tokyo 
The tailor's roomTokyo
about
I'm Shōgo
I'm Okamoto Shōgo, 34, a menswear writer and influencer in Tokyo. I like a charcoal coat, a cream knit and one small touch of red, and I look for outfits that still make sense when the light goes.
I photograph them in backstreets at blue hour and in tailors' rooms in Daikanyama. Brands and magazines write to me through my media kit, and you can take home the styling lookbook I put together each year.
shop
To take home
The lookbook downloads at once. The tee is printed to order and shipped to you.
contact
Write to me
Tell me the brand, the dates and the piece you have in mind.
- based in
- Meguro, Tokyo
- shoots
- Weekday evenings from 17:00
dusk letter
Dusk Letter
One email a month: a few outfits, one piece of tailoring explained, and a backstreet worth walking.
notes
Dusk notes
Why I turn the collar up
A small habit from a tailor's room, and what it does for a plain knit.
A fitting, seen from the tailor's side
What the pins and chalk marks are telling him.
Brogues for wet pavement
Three pairs I wear from October to March, and how I look after them.